Search Engine Optimisation and Website Conversion

A mix of practical and theoretical understanding of how to create and optimise a website to appear in the main search engines (Google, Yahoo and Bing) for relevant words and phrases. Additionally, this course will include techniques to increase conversion to an action once the customer is interacting with the site, be that conversion to a sale or contact.

The 1 day course will reveal the 'secrets' of on-page and off-page optimisation, Pay-per-Click (PPC) marketing, Email & Press Release (PR) marketing. We focus on ROI and how to use these methods to the best effect for customers and the bottom line. Additionally, how to create a site that is easy to interact with; that guides customers to take an action.

Duration

2 days

Who Should Attend

The course is aimed at anyone who is in charge of a website be it a government or departmental services site or a business entrepreneur's and online marketing executives. You want to understand how search engines index and rank their sites as well as how to get people to interact with the site to complete the desired outcome.

The course not only will cover SEO in an international scale but how to compete in this arena.

Course Content

The course includes the following range of topics:

Learning Outcomes

On completion of this programme you will understand the basics of how to optimise a site as well as how to keep visitors on the site and get 'just one more click' from them.

 

Course Dates



Discounts will be shown before making payment